The goal is the target we want to achieve, while the aim is the course we set to reach that target. A goal fixates on the finish line, while an aim considers the trajectory. When we focus on our aims, the process becomes the goal. And we’re more likely to reach our goal when we become fully aware of our aim. (Anne-Laure Le Cunff, Everything Is Aiming: Forget the Target and Focus on Your Aim) 💬